Be a YouTuber!

Be a YouTuber! is an incremental tycoon simulator on Roblox by the IM A YOUTUBER group, launched August 2025 and accumulating 73.8M+ visits and 778.9K+ favorites in under eight months. Players build a content-creation empire from zero to media powerhouse, purchasing YouTuber units that automatically produce videos, earning Cash from uploads, and rebirthing for permanent prestige upgrades. Its 98.1% approval rating on nearly 380K votes is one of the highest in the entire Roblox catalog.

The idle tycoon loop is clean and deeply replayable through the rebirth system:

• 💼 YouTubers - worker units that automatically generate and upload videos to earn Cash; all make videos 2x faster with the stackable speed pass
• 💰 Cash - the primary currency earned from video uploads; spent on new YouTubers and plot expansions
• 💰 Views - a production metric boosted by the View Bot pass; higher Views means more Cash per upload
• 🏆 Rebirth - the prestige system; resets Cash and workers but preserves all permanent Rebirth Coin upgrades
• 💎 Rebirth Coins - the prestige currency awarded primarily through codes; used to buy permanent upgrades like faster upload speeds and Cash multipliers
• 🏆 Luck - affects video rarity; rarer videos earn more Cash per upload

The Rebirth system is the long-term engine: each rebirth cycle completes faster than the last because permanent Rebirth Coin upgrades compound. Code rewards are almost entirely Rebirth Coins (5-40 per code), making code redemption directly tied to long-term progression rather than just short-term currency. The Mutations update in early 2026 added modifier layers to YouTubers and equipment for additional depth.

Note: code redemption requires joining the IM A YOUTUBER Roblox group and liking the game before the feature unlocks. Be a YouTuber! competes directly with Be a Streamer! in the creator-career tycoon space.