Devious Lick Simulator

Devious Lick Simulator is a Roblox incremental simulator developed by lick.io that capitalized on the viral 2021 "devious lick" TikTok trend. Players advance through floors of a school building, stealing increasingly valuable items, selling them for Coins, and using those Coins to upgrade their character and hatch pets. Released in September 2021 to coincide with the peak of the trend, it accumulated 27.6M visits and 156K+ favorites before entering maintenance mode following its final major Update 6 in April 2023.

The core loop involves walking through each school floor, interacting with items like lockers, desks, and classroom equipment to steal them, filling your Backpack, then heading to the sell area to cash out. Strength determines how quickly you can steal items, while Backpack Capacity governs how much you can carry per run before needing to sell. Both stats are upgraded with Coins at upgrade stations.

Golden Items are the high-value targets on each floor - they have 5x health compared to standard items, making them slower to steal, but pay 2x the regular sell value. VIP servers are the best environment for farming them, offering double the golden item spawn chance and 5x faster Timer Item respawn. The developers explicitly recommended VIP servers for serious grinding.

Pets provide passive boosts to Strength and Luck (which raises golden item spawn rates), making them a worthwhile investment once your basic stats are solid. Nine boost codes from the game's active period remain valid with no enforced expiration, giving timed multipliers that meaningfully accelerate grinding sessions even though no new content is planned.