Amber Alert

Amber Alert is a horror survival game on Roblox created by TEZ Studios, launched in April 2025 and growing rapidly to 57 million visits and 1,000-2,000 concurrent players within its first year. The central concept is darkly original: every night in-game, an Amber Alert broadcasts on the television with instructions for the players. Follow the instructions to survive - ignore them and the consequences arrive in the form of custom AI monsters that patrol, hunt, and ambush from every direction. Max graphics, headphones, and darkness are strongly recommended for full immersion. The game contains frequent flashing lights and jumpscares.

Players can crouch (C) and run (Shift/LT) to evade threats. Each map is a distinct house environment with its own roster of custom AI enemies and its own survival logic. The game currently features multiple maps - a standard house, Christmas House, Home Alone House, and the Grandparents' House introduced in version 1.15 - each with escalating difficulty and unique monster lineups:

• ⚔️ Amber Alert mechanic - a TV broadcast each night issues instructions; following them keeps you safe, disobeying triggers monster responses that escalate in danger
• 🎭 Custom AI roster - eight distinct AI monsters in version 1.15 alone: RadioKiller, PlayMonster, GirlWhoStays, HideAndSeek, HideAndSeekInTheDark, ClosetMonster, CeilingMonster, and ShayeHandThing
• 🗺️ Multiple house maps - each map is a distinct horror environment with its own AI set; the Grandparents' House offers a nostalgic facade with something ominous lurking in the dark
• ⏳ Seasonal maps - Christmas House and Home Alone House (with a multi-day survival structure) were limited-time additions; Beat Christmas House was earned by over 214K players

Completing each map earns dedicated badges. The Home Alone House features a multi-day survival structure where players must endure successive nights. The welcome badge alone has been earned by 9.9 million players, and Christmas House drew 3 million welcome badge claims during its seasonal window.

Amber Alert stands out in Roblox's horror survival genre through the specificity of its central mechanic - the emergency broadcast compliance system creates fresh instructions every night and makes every mistake feel like a tangible consequence.