Mixue Tower

Mixue Tower is an ice cream-themed tower obby on Roblox developed by Sahabat Productions, inspired by Tower of Hell and similar vertical platformer games. Players climb a multi-stage obstacle course styled around the Mixue brand - a Chinese ice cream chain known for its snow king mascot - through pastel-colored sections decorated with ice cream cone imagery. The game accumulated 72.2 million visits, driven largely by a viral moment tied to the Mixue jingle's international spread in 2022 and 2023.

The core loop is classic obby: spawn at the base of Mixue Tower, navigate progressively harder platformer sections upward, and reach the finish. The signature reward for completing the climb is entirely free:

• 🗺️ Navigate progressively harder ice cream-themed sections from base to finish
• 🗺️ Collect Points by completing sections and redeeming codes
• 🎭 Unlock free Ice Cream Transformations at the top - no Robux required
• 💎 Earn completion badges themed around specific Mixue products like Berry Bean Sundae, Boba Sundae, and Mango Sundae
• ⏳ Participate in seasonal events including Valentine's, Lunar New Year, Ramadhan, and New Year celebrations

Points are the in-game currency earned from tower completion and codes. The game is entirely free to play with no gamepasses - all content including Ice Cream Transformations and the 25 badges is accessible to every player. Mobile players benefit from Shiftlock support for better camera control on touchscreens.

Mixue Tower is in maintenance mode following the peak of its viral period, with its last update in February 2026. For similar games, see other obby games on Roblox.