Nanny

Nanny is a horror escape game on Roblox developed by ECB Studios, launched July 2021 and actively updated through 2026. Players must avoid a pursuing entity called Nanny and locate the exit to survive - no combat, no inventory management, just evasion and route-finding under the constant threat of a jumpscare. With 186.5 million visits and 382K favorites, it is one of the most-played horror escape titles on the platform.

The tension of each run comes from a focused set of mechanics:

• 🗺️ Navigate through the environment and find the exit before Nanny catches you
• 🎭 Use the crawl mechanic (Shift on keyboard, X on controller) to move quietly and fit through tight spaces
• 🗺️ Discover hidden collectibles - the Butcher Toy and Nun Toy are extremely rare lobby secrets with only a handful of badge awards between them
• ⏳ Return across sessions since the game saves progress and Cash earned

Cash is earned through gameplay and doubled by the 2x Cash gamepass. The Hero Package and Dark Package are cosmetic appearance bundles that change how your character looks during runs. The Default Roblox Avatar gamepass is an unusual unlock - the game normally assigns a specific character appearance, and this pass lets players use their own Roblox avatar instead.

Nanny is comparable in format to Doors and similar single-objective Roblox horror titles, but distinguishes itself through Nanny's pursuit AI and a layered set of hidden lobby secrets that reward curious players far beyond the survival loop.