Makeup Rush

A makeup-store tycoon on Roblox by RedBullStudio where players manage a cosmetics shop, sell products to NPC customers, and reinvest Coins into new inventory. Released in January 2024, the game reached 23.7 million visits before going dormant in April 2025.

The retail loop is a straightforward single-space tycoon centered on stocking, selling, and expanding:

• 💼 Stock the makeup store with cosmetic products for NPC customers to browse and buy
• 💰 Earn Coins from each completed sale and reinvest them in new product lines
• 💼 Unlock additional product categories to increase the store's earning potential
• 💰 Scale revenue by expanding available inventory rather than adding floors or staff

Coins are the only currency, spent entirely on unlocking new products and growing the store's selection. There are no gamepasses or badges, keeping the experience focused on the core tycoon loop. The Like-gate mechanic on codes - where some codes only activate after you Like the game - is worth knowing before you try to redeem.

For a deeper take on the cosmetics store concept with a license system and multi-floor expansion, Makeup Store Simulator is the more developed alternative in this niche.