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How popular is Supermarket Simulator?
About Supermarket Simulator
Supermarket Simulator is a business management simulation on Roblox developed by MagicCube, launched in October 2024, where players build and operate their own supermarket from an empty shop floor into a multi-aisle retail empire. Unlike idle tycoons where progression runs on autopilot, every decision here has real consequences - price too high and customers walk out, order too little and shelves run bare. With over 242 million visits and up to 12K concurrent players, it has become one of the most popular tycoon-style games on the platform.
The economy revolves around Cash, earned by selling products at a markup over wholesale cost. Progression is tracked through Store Points (SP), an XP system earned from processing checkouts, placing orders, cleaning, and hiring. Your Store Level determines which of the 26 available Licenses you can purchase - each unlocking a new product category. Starting with just 6 default products, choosing which licenses to unlock first is a key strategic decision since some categories offer far better margins than others.
Players set retail prices on each shelf individually, and a red price tag indicator warns when items are overpriced. Wholesale deliveries carry a flat shipping fee regardless of order size, so batching orders saves money over time. Staff can be hired to automate checkout and other tasks, but their wages must be sustained by revenue. Up to 6 players can share a server for cooperative store management - friends handling different roles like stockroom, checkout, and ordering.
The December 2025 update introduced a Rebirth system that resets all progress in exchange for permanent meta-progression bonuses, giving high-level players a reason to start fresh with lasting advantages on each subsequent run. Cash injections and short-duration boosts like Customer Speed Boost and Double Buff Boost are useful at every stage from first license to Rebirth preparation.
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