Steal a Meme

Steal a Meme is a tycoon-style game on Roblox where players buy internet meme characters, build a base that generates passive Cash income, and actively steal memes from rival players. Developed by GameUp Studio x KazDev and launched in June 2025, it has accumulated over 76 million visits and an exceptional 2.24 million favorites - one of the highest favorite-to-visit ratios for its tier, reflecting strong player satisfaction. The game taps into internet meme culture with units based on recognizable memes, benefiting from the broader "brainrot" trend that peaked in 2025.

The core loop starts with buying a meme unit from the shop and placing it in your base to generate Cash passively. Each meme has a rarity tier, with higher-rarity memes producing more Cash per second. The defining feature is the stealing mechanic - players visit opponents' bases and take their memes using tools, creating a contested economy where you can lose a prized meme at any time. Bats and other gear allow both offensive stealing runs and defensive trolling to protect your collection. With only 8 players per server, every theft is personal and high-stakes.

Rebirth resets your current memes and setup in exchange for permanent progression boosts, access to new tools, stations, and gear. The game follows a consistent weekly update schedule with guaranteed updates every Friday and a highly active developer team. Cash denominations are large - up to 1M per milestone event - reflecting the game's economy scale. Players who enjoy the competitive theft tycoon format can also try Steal a Freddy and Steal a Brainrot.